Let’s BUILD something incredible

Award-Winning Creative. Character-Driven Storytelling.

Extraordinary ideas aren’t made of dialogue or celluloid— they’re a story beat; the climactic moment where everything you’ve been waiting for finally pays off. A good creative knows this destination before starting the journey, making choices from the very first post-it note that lead to a place where authenticity and fiction meet and finally shake hands.

As a narrative-first content producer, writer, strategist and director with deep experience weaving lore, harnessing brand story, and commanding fan-powered media—those beats are exactly what I’m built to lead. Through my career, I’ve won and been nominated for Tellys, MarComs, and Lions crafting campaigns and producing across mediums. I’ve fostered cutting edge startups, written on children’s books, Broadway shows, and Presidential campaigns alike, and shipped over 60 product rollouts across 16 countries in 6 languages. I apply this varied background to promote equitable stories and inject media with an emphasis on diversity, heart, and design thinking. From political candidates and buzzy grassroots social movements to VR studios, Clio-winning agencies, and Academy-Award-winning filmmakers, I've worked alongside some of the best names in entertainment, politics, journalism, and marketing.

I’ve led (and staffed) creative departments from scratch, scaled transmedia studios, and developed genre-bending IP focused on collectible storytelling, and emotional resonance. I’ve launched serialized animations, crushed social metric expectations and driven multi-million dollar ideas from a director’s chair. My dynamic, solutions-based approach is well suited to spontaneous creativity and breaking stories with rich world-building in a tumultuous climate. I thrive in mastering a message and have helped raise millions in capital with little more than a log-line and a logo.

And I’ve done it all with sleeves rolled, hands dirty, and a writer’s instinct for truth over fluff.

Flag with the text 'Howdy Steven!' in large dark blue letters.
Jeni's Splendid Ice Cream logo with white cursive text on a navy blue background.
Harley-Davidson logo with the text 'Motor Harley-Davidson Cycles' on a dark blue background.
Toughbuilt logo with a stylized shield emblem and bold text.
Duke Cannon Supply Co. logo in white on a dark blue background.
Text graphic reading 'RIGHT GUARD' in white letters on a dark blue background.
Logo of the Anaheim Ducks hockey team featuring a stylized angry berry with a tongue, set against a dark background and hockey sticks crossing behind it.
Blue background with white text reading "AREA 42"
Text on a dark blue background that reads 'BRAVE THE SHAVE' in white, bold, cartoony letters.
Cleveland logo featuring a winged emblem with the text 'Cleveland' and the number '200' underneath.
Columbus Brewing Co logo in white text on dark blue background.
The word 'ACCREDITED' written in a digital, stylized font against a dark blue background.
Danner logo in white font on a dark blue background, with the text 'SINCE 1932' underneath.
Logo with the words 'Film Slam' in bold, distorted white letters on a dark blue background.
Great Lakes Brewing Co logo on a dark blue background
LumiNox logo with navy blue background and white stylized text inside a shield shape.
Logo with the name 'MEGGITT' in white on a dark blue background.
Oculus logo on a dark blue background.
Emergency exit sign with a white arrow pointing to the right on a dark blue background.
Warren campaign logo with the website www.elizabethwarren.com on a blue background.
Polaris logo in white text with star emblem on a dark blue background.
Logo with the letters S and R in a stylized font on a dark blue background.
NHRA Championship Drag Racing logo with white text on a dark blue background.

BRAND CREATIVE LEADERSHIP

Toughbuilt 2023 SUPER BOWL SPOT - “All Pros Welcome”

With a million views in one weekend on YouTube and streaming across 70 networks, including Fox, Fox Sports, and ESPN, during the game, ingenuity is king. Nothing is impossible, and what began as a brainstorming session for a social media post to celebrate Super Bowl evolved into a massive idea to produce a spot in a few days.

Two printed scripts for a theatrical performance, with one partially overlapping the other, both showing dialogue and stage directions.
Cartoon sketch of four people angry and fighting on a porch or steps.
The image features a collage of four photos. The main photo shows a living room with a foosball table set in front of a couch, with snacks and drinks on top of the table. The text overlay reads "CAMPAIGN OF THE YEAR." The three smaller photos at the bottom depict a person packing a bag with snacks, two men excitedly reacting, and a person reaching into an open bag of canned drinks.

CONTENT Development

As Principal, Entertainment, I command our slate of work: from creatives, animators and manga artists to Hyperlific Originals. I am guided by the belief that the future of animation isn’t made in boardrooms or backlots—it’s in the hands of the bold, the weird, the deeply online, and the unapologetically obsessed.

Our first original, The Toxic Girls, is a riot-grrrl, gas-leak-fueled supernatural series about a group of college women turning their small town (and the system) inside out after a corporate accident converts Mayberry into Mutant-town, and the girls have no choice but to trade in their sweats for a supersuit.

HYPERLIFIC INC.

Digital screens displaying various multimedia content, including a colorful animated movie, a neon-themed user interface, a digital login kiosk, and a display of superhero character designs.

POLITICAL MESSAGING

Warren For PReSIDENT 2020

In the heat of the Warren for President campaign, mailers weren’t just flyers — they were frontline messaging tools, designed to cut through clutter and meet voters where they live. These pieces carried the campaign’s boldest rally cries: Dream Big. Fight Hard. Blending biography with urgency, they made policy personal and the stakes crystal clear. More than just print — they were persuasion at scale, turning kitchen tables into campaign battlegrounds.

Elizabeth Warren campaign flyer with a large photo of Elizabeth Warren smiling. Bold text reads 'Dream Big Fight Hard.' Details about her background, her 2008 economic opposition to big banks, and her current run for president are included. Primary election date: Saturday, February 29. Instructions to text 'SC' to 24477 to join the fight.
Two political campaign flyers for Elizabeth Warren, featuring her portrait and campaign messages about building an America for everyone, climate change, child care, and housing.

CELEBRITY PARTNERSHIPS

JENI’S X DOLLY PARTON STRAWBERRY PRETZEL PIE

With a marketing budget that’s less than 1% of our annual revenue, but yet also national distribution, we need to find creative ways to drive awareness nationally while staying true to our brand mission and values, including not paying for celebrity endorsements. Enter Ms. Dolly Parton.

Our partnership with Dolly was rooted in mutual admiration and shared values. And we knew that making a flavor together would contribute something meaningful to culture that people would WANT.

  • "I have had the distinct pleasure of working alongside Steven Andrews, Global Marketing and Communications Director, while at ToughBuilt Industries. I am happy to endorse Steven for his professional attributes which go beyond his ability to create strategic written content. He is an exceptional brand builder, advertising innovator and leader of marketing initiatives."

    Steven Ramdhani
    SVP Creative, Head of KIA of America, Epsilon

How We Can Work Together

· Brand Storytelling
· Narrative Strategy
· Creative Direction
· Advertising Campaigns
· Product Launch

· Transmedia Content
· Copywriting & Scripting
· IP Development
· Fandom Engagement
· Serialized Content Strategy

Got a wild idea? A bold brand in need of a canon event? Whether you're dreaming up a new world, launching a story-driven campaign, or just looking for a creative brain to bounce off of—this is where the weird meets the work.